A shift is occurring in the way people plan their vacations, with human judgment gaining importance. This change is driven by the proliferation of artificial intelligence-generated content and the resulting lack of originality in recommendations. The abundance of information available is also contributing to this trend, leading to a resurgence of human travel advisors.

These advisors are building their business around knowledge, trust, and community. Further details on this development are available from El País, which explores the factors driving the growth of a new generation of tourist advisors who prioritize human connection and expertise in their work.